From small businesses to global brands,
Who I Am
Twenty years in content marketing and SEO taught me something crucial: Most businesses can rattle off what they do. Very few can explain why it matters. That’s the gap I close.
I’ve spent two decades helping companies ditch the corporate-speak and find a voice their audience actually wants to listen to. When your content speaks to real customer problems in plain, human language, people notice. They stick around. They buy.
My approach is simple and proven:
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Get found. Make sure search engines and real humans can discover you.
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Give them a reason to stay. Create content that turns clicks into conversations and visitors into customers.
I’ve seen it all. Gorgeous websites with zero traffic, and sites swimming in visitors who never take the next step. My approach starts with uncovering what makes you different. Then we build content that shows it off clearly and confidently.
You won’t get jargon or empty promises from me. Just straight talk and strategy your audience can trust, whether they’re in a conference hall, a webinar chat, or listening through their earbuds.
As Seen On
What I Do
Content Marketing
Twenty years in content marketing taught me something most people miss: strategies fail because they sound like strategies. The best content doesn't just stay ``on brand.`` It gets real. It tackles the actual problems keeping your customers up at night. When your content reads like a conversation instead of a pitch, something shifts. People stop scrolling. They engage. They buy. My job? Turn your content into something that builds trust and keeps people coming back for more.
SEO
I've seen too many solid businesses stay invisible online. Their websites might as well be hiding from the exact people searching for them. Good SEO fixes this problem. It helps search engines and real humans understand what you do and why they should care. The payoff? Qualified visitors who actually want what you're selling, not just random traffic that bounces. When your SEO works right, you show up exactly when your ideal customer needs you most.
Funnel Optimization
Most website visitors don't convert because nobody's showing them what to do next. Funnel optimization solves this. It maps out the entire journey from that first click to the final purchase, so nothing gets left to chance. A well-built funnel turns browsers into subscribers, subscribers into customers, and customers into repeat buyers. After two decades of refining funnels, I can spot the weak points in yours within minutes.